Skincare brand Murad and recycling company TerraCycle, have partnered to create a cosmetics recycling scheme to divert plastic waste from landfills.
Murad has said that its scheme aims to provide customers with the ability to recycle Murad product packaging – throughout the process, customers will also be able to earn ‘collector points’, which can be used for charitable gifts or converted to cash and donated to a non-profit, school, or charitable organisation.
From here customers can download a pre-paid shipping label and send off Murad packaging.
Customers are able to download a pre-paid shipping label and send off Murad packaging. Once collected, Murad states that the packaging will be cleaned and melted into hard plastic that can be remoulded to make new recycled products.
Dr. Murad, Founder of Murad Skincare, said: “Today, consumers understand more than ever the importance of sustainability. It has been my life’s work, and the foundation of Murad, to help people attain healthier skin and happier lives.
“Through our newly founded partnership with TerraCycle, we further strengthen this pledge by providing easy steps to help our community support the health of our planet. Because wellness for the planet is just as important as wellness for the people.”
Tom Szaky, CEO and Founder of TerraCycle, added: “Murad is giving their customers the unique opportunity to divert waste from landfills by offering them a way to responsibly dispose of their cosmetic packaging.
“In turn, by participating in the Murad Recycling Program, consumers can demonstrate their respect for the environment not only through the products that they choose to include in their beauty regimen, but also by how the packaging is disposed of.”
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How will the government and DMOs address the challenges of including glass in DRS while ensuring a level playing field across the UK?
There's no easy solution to include glass in the DRS while maintaining a level playing field. Potential approaches include a phased introduction of glass, potentially with higher deposits to reflect its logistical challenges. The government and DMOs could incentivise innovation in glass packaging design and subsidise dedicated return points for glass-handling. Exemptions for smaller businesses unable to handle glass might also be necessary. Any successful solution will likely blend several approaches. It must address the differing priorities of devolved administrations, balance environmental benefits with logistical and cost implications, and be supported by robust consumer education campaigns emphasizing the importance of glass recycling.