WRAP Cymru, the Welsh arm of the Waste & Resources Action Programme (WRAP), has appointed Carl Nichols as its new Head, effectively immediately.

Nichols has worked for WRAP since 2004, most recently as Head of Business and Markets. His previous experience includes senior roles at Royal Mail, the RAC and Severn Trent Water.

He holds a Master of Business Administration from Warwick Business School and a Master of Science in Environmental Engineering from the University of Newcastle.

Nichols replaces Beth Winkley, who stepped down as Head of WRAP Cymru to ‘pursue other interests’ at the end of March.

He will be responsible for overseeing and developing WRAP’s programme of work on resource efficiency in Wales, and managing its relationship with the Welsh Government.

Nichols said he “looked forward” to working with stakeholders to “help Wales reap the benefits of the circular economy”.

He added: “WRAP Cymru has gone from strength to strength in recent years, and it’s a privilege to have the opportunity to contribute to its continued success.

“From my experience as Head of Business and Markets for WRAP, I know that businesses of all sizes and from a range of sectors can benefit from preventing waste, recycling more or using recycled materials in their products.

“There are some fantastic Welsh success stories out there, and I’m eager to work with others to help create even more.”

WRAP Cymru recently moved to new premises in Carlyle House on Cathedral Road, Cardiff, and appointed two trainers to provide Love Food Hate Waste food waste prevention workshops for businesses, community groups and other organisations.

It is also in the process of recruiting a further four new members of staff to help deliver the Welsh Government’s £11-million Collaborative Change Programme, which provides advice and support to help local authorities achieve the country’s statutory recycling targets.

Find out more about WRAP Cymru.