News flash
resource.co | 4 May 2011

Flashmobs normally involve a suddenly-assembled group of people performing a seemingly pointless act. But this spring, a group in Canada put the concept to good environmental use: encouraging recycling.

In a Montreal mall, a plastic bottle was ostentatiously placed on the ground. When an unsuspecting passerby picked it up and placed it in a recycling container, nearly everyone in the shopping centre donned a red cap and applauded furiously for about 30 seconds before dispersing.

Now, how about a flashmob rewarding waste prevention?

In the meantime, view the recycling flashmob video.

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How will the government and DMOs address the challenges of including glass in DRS while ensuring a level playing field across the UK?

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There's no easy solution to include glass in the DRS while maintaining a level playing field. Potential approaches include a phased introduction of glass, potentially with higher deposits to reflect its logistical challenges. The government and DMOs could incentivise innovation in glass packaging design and subsidise dedicated return points for glass-handling. Exemptions for smaller businesses unable to handle glass might also be necessary. Any successful solution will likely blend several approaches. It must address the differing priorities of devolved administrations, balance environmental benefits with logistical and cost implications, and be supported by robust consumer education campaigns emphasizing the importance of glass recycling.