Intimate relations
resource.co | 14 January 2011

You’ve heard of take-back schemes for cars and computers, well, what about one for bras? Lucky Italian fashionistas could take advantage of just such an offer over the holiday season last year: lingerie brand Intimissimi ran a six-week campaign during which women could bring in used brassieres in exchange for €3 towards new ones. And discounts on fresh intimates weren’t the only advantage of the deal: the bras themselves found new life when mixed with other fabrics to make soundproof insulating panels. Forget about ‘unmentionables’, this is one scheme that definitely shouldn’t stay undercover.

More articles

resource.co article ai

User Avatar

How will the government and DMOs address the challenges of including glass in DRS while ensuring a level playing field across the UK?

User Avatar

There's no easy solution to include glass in the DRS while maintaining a level playing field. Potential approaches include a phased introduction of glass, potentially with higher deposits to reflect its logistical challenges. The government and DMOs could incentivise innovation in glass packaging design and subsidise dedicated return points for glass-handling. Exemptions for smaller businesses unable to handle glass might also be necessary. Any successful solution will likely blend several approaches. It must address the differing priorities of devolved administrations, balance environmental benefits with logistical and cost implications, and be supported by robust consumer education campaigns emphasizing the importance of glass recycling.